WordPress is one of the world’s leading and most widely used blogging software package. When it comes to Search Engine Optimization it is one of the best platforms that you can use.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for Search Engine Optimization purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your internet site but they are confusing from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the same Search Engine Optimisation SEO ranking benefits across all search engines because many search engines treat sub webs as a distinctly different website.
If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as manageable if you want to raise your SEO position.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
Click for further information on SEO or Web Design.. Check here for free reprint license: SEO Training Tips – Setting Up A Blog Properly.
